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Recent Posts / More from the blog

Happy lady carrying a bunch of very colourful balloons in a park

17 habits of happy people

| Positive Psychology, Strategy | No Comments

‘The only person whose behaviour we can control is our own,’ is the first axiom in William Glasser’s, Choice Theory. We have the power to choose how we behave on a…


What does a bad website say about your brand?

| Consumer Behaviour, Strategy, Website | No Comments

When we meet somebody for the first time we only have one chance to make a good first impression. When a new user enters your website, the very same rule…


Hot Tips: A/B Testing for Email Marketing

| Email Marketing, Strategy, Website | No Comments

A/B testing is back with a vengeance. Especially effective for email marketing campaign. Learn how essential it is for optimising open rates, click-thru rates and conversion rates. A/B testing, also known as split testing,…


How does colour affect buyer behaviour?

| Consumer Behaviour, Positive Psychology, Psychology, Web Design, Website | No Comments

The psychology of colour is one of the most talked about and controversial areas of consumer psychology. The idea that certain colours can evoke specific emotions is interesting to say…